Google’s John Mueller: WordPress Not Inherently Better For SEO

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In response to a thread on Reddit, Google Browse Supporter John Mueller states there’s no fundamental SEO benefit to using WordPress compared to coding a site yourself.

A thread in the r/SEO forum asks a familiar concern many professionals run into in their professions.

Is WordPress better for SEO than coding your own website?

Other variations of that question consist of, “is WordPress much better for SEO than Wix,” or, “is WordPress better for SEO than [insert CMS here]”

No matter how you ask it, the response is always the same.

WordPress isn’t naturally much better for SEO than any other alternative. It is among lots of ways to develop a site that ranks in Google.

Mueller On WordPress For SEO

In reaction to whether using WordPress is much better for SEO than coding your own site, Mueller states:

“Not for SEO, but you can focus more on the content if you do not invest all your time creating a new CMS for yourself. (some individuals choose making a CMS, so YMMV).”

As Mueller says, the most substantial advantage WordPress provides is the ease of use compared to manually writing code.

However, that’s only helpful to the website owner. It makes no difference to Google if a site is constructed with WordPress.

This concern turns up often and is worth revisiting due to the false information flowing around WordPress and SEO.

For instance, take the second-most upvoted remark in the Reddit thread straight below Mueller’s.

An individual claims, “Google knows WordPress well,” as though Googlebot can crawl WordPress websites more effectively than other CMSs.

That’s false, though the myth of WordPress being better for SEO continues to persist.

Screenshot from reddit.com/r/seo, December 2022. To learn more relating to the SEO capabilities of WordPress compared to other content management systems, see this article from SEJ Founder Loren Baker. Baker notes the 25 best SEO-friendly options to WordPress and the pros

and cons of each: Source: Reddit Included Image Melisa Parlak/Best SMM Panel