Automattic Announces Blaze Ad Network Of Millions of WordPress.com & Tumblr Sites

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Automattic presented a new ad network called Blaze which places advertising on totally free WordPress.com websites and Tumblr. Advertising begins at $5/month.

Automattic is the business behind WordPress.com, WooCommerce, Akismet, Tumblr and other business.

It was established by Matt Mullenweg, the entrepreneur who established the free WordPress open-source content management system (CMS).

Blaze Marketing Network

The marketing network was initially presented in April 2022 as a network solely for Tumblr users to position advertisements on other Tumblr pages.

Automattic announced that the network is now expanded to blog writers on WordPress.com and WordPress self-hosted publishers who have the Automattic Jetpack WordPress plugin installed.

Publishers on WordPress.com will have the ability to utilize the WordPress control panel at wordpress.com/advertising to begin choosing pages to advertise.

Advertising payment is for impressions, not clicks.

Those who are using the WordPress CMS can access Blaze through the Jetpack plugin.

If Jetpack isn’t already set up then it must be installed, either the free or premium variation works.

Those who are using Jetpack can then begin the campaign from the WordPress.com dashboard at https://wordpress.com/home.

From there a user navigates to the Posts or the Pages screen and scrolls down to choose the posts or pages for advertising, clicking on a three-dot (ellipsis) menu to choose the Promote with Blaze choice.

The interface permits advertisers to pick the audience that will see the ads. Audience choice is segmented by what continent the advertisements will appear in, what sort of devices will see the ads (mobile or desktop) and by what subject the ads will be shown in.

Where Blaze

Advertisements Are Shown The advertising can appear from amongst millions of Tumblr and free WordPress.com web pages. Management of the Blaze ad campaign is done through the dashboard interface at wordpress.com/advertising.

The projects are set up by a day-to-day budget and by dates that the advertising will be revealed. Blaze ads consist of a title, a snippet and an image.

According to the Blaze assistance page:”Title: This appears above your image and as bolded text. You can compose an optimum of 80 characters here, use them wisely to capture the audience’s attention.

Bit: A short text description of your post that appears beneath your image. You can compose an optimum of 120 characters here. We recommend utilizing this text to support your heading and offer viewers more context about what they will see when they click the advertisement and arrive at your content.

Image: Publish an image to represent your post. You can utilize the crop tool to adjust your image’s appearance in the ad.”

Check out the official announcement by Automattic:

Introducing Blaze: A New Method to Spark Your Growth on WordPress.com

Featured image by Best SMM Panel/Asier Romero