New Product Introduction (NPI) refers to the structured process of bringing a new product to market. This process encompasses various stages, from the initial concept and design to mass production and delivery. It involves cross-functional collaboration across engineering, marketing, and supply chain teams to ensure that the product meets market demands and achieves business objectives.

The primary steps in the NPI process are:

  • Concept development
  • Design and prototyping
  • Testing and validation
  • Manufacturing and production ramp-up
  • Launch and post-launch support

Key milestones in the NPI process include:

  1. Initial feasibility study
  2. Design finalization
  3. Pre-production validation
  4. Volume production and market entry

Note: Effective NPI management ensures that the product is delivered on time, within budget, and meets or exceeds customer expectations.

Factors influencing the success of NPI:

Factor Impact
Market Research Ensures the product aligns with customer needs
Cross-functional collaboration Minimizes delays and optimizes product development
Quality Control Reduces defects and increases product reliability