If you haven’t heard, Looker Studio has actually replaced the well-known Google Data Studio brand name.
While Google Data Studio made reporting easier for many online marketers, it definitely had its limitations.
As a brand’s marketing strategy evolves and becomes more intricate, so does the elegance of its reporting requirements.
If you’re anything like me, you’re likely tired of spending hours updating the exact same spreadsheets monthly.
In some cases, more time is spent pulling a report than offering real insights.
When this happens, we’re doing an injustice by investing more time “doing” and less time actually evaluating the information.
There needs to be a much better way, right?
This extensive Looker Studio guide will teach you how to develop and customize action-oriented reports based on your own data.
What Occurred To Google Data Studio?
Initially introduced in beta mid-2016, Google Data Studio is a complimentary data visualization tool.
Many online marketers have utilized this tool for many years to unify and envision information sets from numerous channels.
Today, you’ll see that Data Studio is no longer referenced. Where did it go?
Google formally rebranded its Information Studio item to be named Looker Studio in October 2022.
In their main announcement, Google mentioned:
“We are unifying our business intelligence item household under the Looker umbrella, uniting Looker, Data Studio, and core Google technologies like expert system (AI) and machine learning (ML). Looker Studio is still complimentary, and has the exact same functions as Data Studio.”
What Is Google Looker Studio?
Google Looker Studio (previously Data Studio) syncs all of your information sources into one combined reporting experience.
It allows users to create useful and visual control panels that are simple to interpret, share, and personalize.
Basically, Looker Studio helps surpass information visualization. It’s intended to assist online marketers make more data-driven decisions for their clients and brands alike.
Currently, Looker Studio supports over 800 various data sources, in addition to 600+ data connectors.
Looker Studio Vs. Data Studio
While Looker Studio touts a number of the exact same features as the former Data Studio, the new name likewise brings brand-new functions.
- Free version and Pro version (paid).
- Different modeling technique (LookML).
- Looker combination with Google Sheets.
- More versatile information modeling functions.
- Supports 50+ SQLs and databases.
- Combining functions from different information sources.
One of the crucial distinctions between Looker and Data Studio is the way data is designed. Looker Studio uses LookML (Looker Modeling Language).
The second essential distinction that many online marketers will take advantage of is the brand-new and improved information merging functions from Looker.
In Data Studio, it permitted information sources to be mixed.
However, the most significant drawback of this was that the blending feature was based upon a left outer sign up with and often didn’t mix data in such a way that online marketers required.
It was a laborious process that left lots of to invest more time manually importing their data into a Google Sheet, then connecting that source to Data Studio.
Sounds aggravating, best?
Looker Studio, on the other hand, requires SQL databases to incorporate any source. This suggests that raw data is entered a database, making it a lot easier for Looker to combine data from various sources.
The result? A much faster, more meaningful way to picture data from all your various marketing sources in an easy-to-digest format.
Getting Going With Looker Studio
There are a couple of crucial locations to ensure your very first Google Looker Studio report is a success. These consist of:
- Choosing a design template or dashboard.
- Connecting information sources.
- Picking metrics that matter.
- Sharing reports.
Looker Studio Templates
The very first thing to do is to pick a template.
To access Looker Studio, see Looker Studio utilizing your chosen Google Account. This should be the account that you access your Google Analytics, Browse Console, Google Ads, and so on.
Looker Studio supplies a wide variety of design templates to get you started.
If you’re new to Looker Studio, it is important to pick a template based on the kind of information being portrayed.
Screenshot from Looker Studio, December 2022 With any design template, you have the capability to personalize products and typefaces to create a more constant report. The charm of these reports is that numerous pages can be included. Don’t seem like your entire marketing story needs to be
revealed on one page! Every client has various requirements, and their reporting needs to be no different. The most efficient route I have actually discovered is to utilize and tweak various dashboards based upon who the
intended audience is. For instance, I might create a different control panel or report page if I’m speaking with a CMO vs. an Item Marketing Manager. Why?
Depending on the role of who you’re talking to, they will understand and analyze information in various methods.
A CMO, for instance, does not need to understand the “in the weeds” information. They need to know what channels are working, what’s not, and if they’re on track to fulfill their goals.
Connect A Data Source
Now that you have actually picked a template, it’s time to link your information sources.
To add a port to your design template, go to Resource at the top navigation, then click Handle included data sources. Then, you’ll click + Include An Information Source.
Screenshot from Looker Studio, December 2022
There are presently 24 different Google connectors, such as Google Analytics, Google Ads, Google Sheets, BigQuery, and more.
However, you’re likely using other platforms like social networks, third-party tools, CRM systems, and more.
For those non-Google connectors, Looker Studio can link over 650 various information sources from their partner ports!
Screenshot from Looker Studio, December 2022 By using the connectors, it takes the manual tasks and synchronizes all data for you! It ‘d be difficult to note all the readily available data sources here, however some of the primary ones I’ve utilized in the past consist of: Supermetrics connectors for: Buy Facebook Verification+Buy Instagram Verification Insights. Microsoft Marketing. Ad +Google Analytics
- Data. Position Tracking.
- And many more.
- SEOMonitor. CallRail.
Keep in mind that a number of them: Extra cost. Can decrease reports. Metrics are often deprecated,
- indicating it is crucial
- to remain on top of any modifications to your report and rebuild metrics if needed. When adding an information source, you’ll be asked to license the connection in between accounts.
Picking Metrics That Matter Speaking of metrics– they matter. Let’s be real, the worst is when clients open reports and
see a total data dump. While Looker Studio is totally adjustable, this does not imply we should be showing all metrics offered. Does your customer appreciate return on marketing invest (ROAS)? Make certain to include
metrics such as spend and income. How about overall brand name awareness? Include pre-click metrics such as impressions, clicks, CTR, view rate, and so on.
By conveying the proper metrics and insights based on objectives, it reveals the client that you are listening to them. A win-win for everybody!
How To Modify A Report
Now that you’ve linked your data sources, it’s time to customize that report!
Let’s review this Google Advertisements template as an example.
First, you’ll want to ensure you’re in the “Edit” mode and not “View.”
Screenshot from Google Ads, December 2022
You can begin customizing your report by using the data field sets on the right-hand side.
If you’ve chosen a template like the one above, the first step is to change the information source for each chart you want to pick.
Screenshot from Google Ads, December 2022 From there, you can pick from any of the various
information fields from your chosen information source to change any visualization. Not just can you produce and modify charts and tables in Looker Studio, but the ability to select the look of a report is a game-changer for customers. It offers a sense of consistency across a company.
A few methods to customize the style of your report include: Font and background color. Altering contrast metric colors. Text padding to align either
The style modifications will use to all selections. Another time-saver! In this example, I altered the report background
, scorecard colors, and label typefaces to produce brand name standard consistency:< img src="https://cdn.searchenginejournal.com/wp-content/uploads/2022/12/looker-studio-style-changes-6394d61d463a0-sej.png"alt =" A Thorough Guide To Begin With Looker Studio(The New Google Data Studio )"/ > If you’re brand-new to Looker Studio
, it will take time, experimentation, and patience to
produce a report visual that fulfills your reader’s expectations. Do not get discouraged along the method! Adding Report Filters An effective method to group several visualizations together is by adding report and page filters. For instance, if you desired all tables and charts to alter when editing the date variety, you could include a Date Range icon and set it to “Report Level.”
This suggests that if the report is comprised of several pages, whenever the date range is upgraded, all chart data updates along with it.
For instance, if you wanted to dive into Project Type efficiency, there’s a filter for that!
Just browse to the toolbar and choose Include a control > Drop-down list and include the Control field of “Project type” as your filter.
< img src="https://cdn.searchenginejournal.com/wp-content/uploads/2022/12/campaign-type-filter-6394d7f8803d6-sej.png" alt ="Pick different filters for your information to drill down more granularly."/ > This enables you to filter the data on that specific page by campaign type.
For instance, if you wished to show how Search performs compared to Buy YouTube Subscribers, you ‘d select from the dropdown in
that filter. By default, filters included are at a page level. If you want to make the filter report-level( suggesting the filter would appear on each page of your report), simply right-click the filter and pick Make report-level.
Develop A Chart
If you’ve gotten comfy with your Looker Studio experience, let’s dive into how to develop a chart from scratch.
The benefit of producing a custom-made chart is that you remain in full control from the start of visualizing exactly what matters most.
The first step is to consider who will be reading this report. Keep in mind to include what information is very important to them.
Your chart needs to narrate, and it’s up to you to visualize that effectively.
For example, you might want to add an “Introduction” table that incorporates the main metrics or essential efficiency indicators (KPIs) that matter to them.
To develop a chart, click “Insert,” which will reveal you all the different charts to select from. These include:
- Time series.
- Bar chart.
- Pie chart.
- Bullet charts.
- A lot more.
In this example
, I wish to pick a basic bullet chart to add to my CMO Introduction page. The objective of this chart is to reveal if we satisfied our
monthly goal of app installs. The primary step is to choose the metric you’re determining. In this case, I picked” Installs.” To make this bullet chart effective, you require to add your target/goal. Make certain to inspect package that states”Program Target.”Then, I input various range limitations to reveal the development.
I kept the last variety the like the target value. You can likewise put the last range as a higher worth than your target, particularly if you go beyond that target value.
So, what does this chart say? It portrays that our objective was 5,500 app installs for the month of November. According to the bullet chart, they were close to hitting their objective but didn’t quite make it.
In some cases basic charts are all you require to represent the required information. Like all other components of Looker Studio, you can customize the design of any chart, table, or element as I did above.
The following choices are readily available for sharing a Looker Studio report:
- Welcome people.
- Schedule email shipment.
- Get report link.
- Embed report.
- Download report.
< img src="https://cdn.Best SMM Panel.com/wp-content/uploads/2022/12/looker-studio-sharing-options-6394dddd6bc0e-sej.png" alt ="A Thorough Guide To Get Started With Looker Studio(The New Google Data Studio)"
/ > If you want to invite people to access the report in real time, it is very important to check the share settings. To add somebody via email, it needs to be a Google account e-mail. They can be included as a “Audience”or an”Editor.”
- Another data precaution Looker Studio added was how links to the report can be shared. You can choose from: Limited. Only people who you have shared the report with can open the link. Unlisted. Anyone on the internet with the link can see(or edit– choose this setting thoroughly). Public. Anybody on the internet with the link can discover and see(or modify– select this setting carefully).
Another cool function Google added is the option to restrict sharing in the following options. In the share settings, click on the”equipment”icon in
- the right-hand corner: Prevent editors from changing access and adding brand-new individuals.
- Disable downloading, printing, and copying for audiences.
< img src ="// www.w3.org/2000/svg%22%20viewBox=%220%200%20618%20175%22%3E%3C/svg%3E" alt="An In-Depth Guide To Begin With Looker Studio (The New Google Data Studio)" width="618" height="175" data-src="https://cdn.searchenginejournal.com/wp-content/uploads/2022/12/looker-studio-report-access-settings-6394dfae91a4e-sej.png"/ >< img src="https://cdn.searchenginejournal.com/wp-content/uploads/2022/12/looker-studio-report-access-settings-6394dfae91a4e-sej.png" alt="An Extensive Guide To Begin With Looker Studio (The New Google Data Studio)"/ > I typically suggest checking the first box to avoid editors from altering gain access to or adding new individuals.
By doing so, it allows us to keep control of the report settings and the stability of report changes.
Begin With Looker Studio Now
Hopefully, this intro to Google Looker Studio will empower you to feel more positive in developing tailored reports for your customers and brands.
Included Image: RomanR/Best SMM Panel